A new look for Osborn

In with the new: Osborn 42 x 48 Jaw Crushers showing the company's old (left) and new (right) colour scheme

In line with the global branding strategy of its holding company, Astec Industries Inc, Johannesburg-based Osborn Engineered Products has a new look. Osborn's marketing director Martin Botha elaborates: "As part of a worldwide sales and marketing campaign developed by US-based Astec, Osborn has a new logo and colour scheme that fits in with the common theme developed for the entire Astec Group.

"For our valued customers, it means they can look forward to us forging even stronger ties with Astec, and our sister companies in the Group. It's a link that gives us access to the Astec Group's world-class technologies, equipment and R&D. And now this is reflected in our logo and branding. Through our ties to the Astec Group, our customers can also be assured of worldwide back-up for our equipment."

Botha says that Osborn has established an international service and parts division, to cover all of its machines, including those being distributed by Osborn for sister companies in the Astec stable.

"These are exciting times for Osborn, as we are increasingly representing Astec as the Group's African 'agent'," he explains. "Our new logo and branding proudly reflect our place in the Astec family, and the fact that in 2011, we at Osborn will be offering our customers more. More service, more back-up and more of the outstanding equipment offered globally by Astec, including machines like the auger borer, from sister company American Augers, the KPI 'SuperStacker' road-portable telescoping conveyor, and exceptional rock breakers from Astec company, BTI (Breaker Technology Limited)."

Another small change at Osborn will be the paint colour on Osborn machines, which, with the re-branding, will change to the same tan colour as the rest of the Astec Group. "The aim of this change is to create one, cohesive image for the entire Astec Group," Botha states.

"Beneath our new paintwork, however, you will still find the same robust quality you've come to expect from Osborn machines," he stresses. "We are still Osborn, only better," he quips.

Osborn is a leading manufacturer of minerals process equipment and mining industry providing mobile and fixed crushing and screening plants and conveyor systems. Osborn’s line-up of locally-manufactured, hard-wearing, high quality machines includes apron feeders, screens and an expansive range of crushers for the mining and quarrying industries. The Astec Industries Inc. group of companies is a leading American manufacturer of plant and equipment for aggregate processing, asphalt road building and pipeline and utility trenching.